BENEFITS

BENEFITS TO GROWERS

• A more cost-effective national barley breeding investment with sharing of germplasm and knowledge; leading to the more rapid delivery of agronomically superior varieties.

BENEFITS TO MARKETERS

• A single contact point for the Australian commercial barley industry to interact with barley breeding nationally allowing more rapid and effective communication of market needs and opportunities, and
• Improved coordination of variety introduction and commercialisation across Australia.

BENEFITS TO END USERS

• Varieties with improved quality for end use delivered into the market place in a coordinated way, and
• More effective use of market intelligence to benefit the Australian barley value chain.